Team behind Belsonic concerts back road safety campaign
Date published:
The team behind the iconic Belsonic and Custom House Square concerts in Belfast have shown support for the Share the Road to Zero campaign aimed at reducing road deaths.
The Belsonic team are backing the Department for Infrastructure’s ‘Share the Road to Zero’ initiative which encourages all road users to think of safety first when travelling.
Thousands of music fans are set to descend upon Belfast to attend the Belsonic and “Summer Series” Custom House Square concerts this summer.
Infrastructure Minister Liz Kimmins said:
“It is great to see the organisers of these popular events getting on board and backing Share the Road to Zero.
“We know there will be thousands of music fans and families travelling from right across the North to attend one of the many concerts in Belfast this summer. That is a lot of people on the road travelling back and forth and it is vitally important that we all play our part to ensure that everyone arrives at their destination safely.
“One of the best ways to do this, and to fulfil our long-term goal of eliminating death and serious injury by 2050, is by changing road user behaviour.
“Sadly too many people are killed and seriously injured on our roads every year and more than 95% of road deaths are due to human error.
“We all have a personal responsibility to behave in a way that keeps ourselves and others safe and my Department’s Share the Road to Zero campaign reminds us of that.
“We can all make a difference and help save lives by taking more care when using the roads.”
After signing up to ‘Share the Road to Zero’, Director Joe Dougan explained why the team are keen to support the innovative campaign.
He said:
“Customer safety is of paramount importance at our events, and we’re delighted to lend support to this proactive safeguarding campaign.”
The Northern Ireland Football League, Ulster GAA, PSNI, Northern Ireland Ambulance Service, Northern Ireland Fire and Rescue Service, Sustrans NI and councils have also backed the campaign.
Pledging to ‘Share the Road to Zero’ can be done online via www.sharetheroadtozero.com as an individual or as an organisation.
Notes to editors:
- Photo Caption: Infrastructure Minister Liz Kimmins pictured with Shine Director, Joe Dougan, at the Belsonic arena in Belfast as the music promoters have backed the ‘Share the Road to Zero’ campaign, which aims to reduce road deaths by encouraging more responsibility on the road.
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