Minister Kimmins commits funding for critical road safety messaging
Date published:
Infrastructure Minister Liz Kimmins has committed funding to re-enforce critical road safety messages, given the recent spike in road deaths, focusing on general driver behaviour and motorcyclist safety.
Minister Kimmins said:
“Road safety continues to be a key priority for me, and I remain firmly committed to ensuring that all road users can travel safely and with confidence.
“Every road death is a tragedy and more than a statistic, it shatters families and causes devastating grief. Therefore, given the recent spikes in road deaths, I have committed funding in 2026-27 to re-launch three campaigns this month. Beginning May 7th, Priorities, Bike Speed and Bike Aware address general driver behaviour and motorcyclist safety as an initial priority.
“Last year I reinstated the road safety advertising budget, approving an allocation of almost £2 million to Road Safety Promotion for the 2025-26 financial year.
“In addition, the Northern Ireland Road Safety Partnership (NIRSP) has allocated £500,000 in sponsorship, bringing the total budget to almost £2.5 million.
“This budget funded the development of a suite of campaigns to address the main causations of road traffic collisions, including, hard hitting ads addressing speeding, driver behaviour, drug driving and safety around school buses.”
Notes to editors:
- £220k funding commitment has been agreed in response to the growing number of road deaths this year.
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